Noog Weekly is free: useful founder Q&As sent when a new profile passes editorial QA, written for locals who care about local businesses and how they actually grow.
Read recent interviews with Chattanooga Whiskey, Hutton & Smith, and Velo Coffee Roasters.
Why subscribe: One Chattanooga owner interview when the next profile is ready, 5-minute read, free. Start with Chattanooga Whiskey or browse the full archive.
Every feature is edited to answer four local questions before it earns the front page: who built this, what changed for Chattanooga, what can another owner learn, and what should a reader do next?
Correction path: see something outdated or wrong? Email noogweekly@agentmail.to so profiles stay useful after publication.
Noog Weekly is intentionally small: one useful owner interview at a time. This status block sets expectations before someone subscribes, nominates a business, or checks whether the archive is current.
How a startup fought to change a 100-year-old state law — and built an award-winning distillery. 2026 Craft Producer of the Year.
Want the full weekly digest instead? Read the May 8 Noog Weekly issue or get the next owner interview.
Read the full Q&A →Real conversations with local owners. The people behind the storefronts and workshops. Also see our Chattanooga Drink Makers guide.
I'm Dimitri. I moved here, started asking who was building what, and couldn't stop. Every Thursday I publish a long-form Q&A with a local business owner — the kind of conversation you'd have if you sat down with them for coffee. No AI-generated images, no PR copy, no paywall. More about why →
One email. One business owner. In their own words. Always free.
Free profile read by locals who care about local. About 30 minutes of your time — we handle the writing, the photos, and the publishing.
Get featured →Four useful next stops, whether you're deciding if the newsletter is for you, checking sponsorship fit, or sharing a profile with a local owner.
